大学英语作文:广告对消费者的影响 Advertising to consumers

To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience. Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggish economy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters. The greatest thing to be achieved in advertising is believability, and nothing is more believable than the product itself. So, the most powerful element in advertising is the truth, not half lying. For example, a huge advertising campaign will make a bad product fail faster because it will certainly get more people to know that it is bad. In comparison, good advertising can not only circulate information, but it can also penetrate the public mind with belief along with desires. This means that quality is self-evident and that every advertisement should be thought of as a complex symbol which is the brand image. That is probably why word of mouth is the best medium of all. In short, it is advisable for suppliers to always upgrade quality before any attempt to boost sales through advertising. Although advertising is the most effective way to encourage mass consumption, particularly if the goods are cheap and worthless, the bitterness of poor quality is remembered long after the sweetness of low pricing is forgotten. In a certain way, quality is like cooking, and you cannot fake good quality any more than you can fake a good meal. Therefore, quality in a product is not what the supplier puts in; rather, it is what the customer gets out and is willing to pay for. That is to say, a product is not quality simply because it is difficult to make and costs a lot of money in advertising. It is better to think that customers only pay for what is of use to them and give them great value for right price. As can be expected, the advertising strategy to increase popular consumption is likely to result in incompetence since nothing else than the product itself constitutes quality. In conclusion, just because quality is more important than quantity, it does not mean that advertising does not play a decisive role in influencing the public mind. The point is that consumers have now become more prudent in spending behaviors and hence are no longer as penny-wise and quality-foolish as before. In all events, suppliers should continue investing in advertising their quality products because, if they stop advertising to save money, it would be as stupid as stopping the clock to save time.

你在什么程度上同意或不同意以下说法？广告通常鼓励消费者购买产品或服务的数量，而不是促进它的质量，给你的答案的原因，包括从你自己的知识或经验的任何例子。广告是贸易的生命，因为供应商希望在数量上卖东西，但是，每一个广告的成功或失败，最终取决于产品或服务的质量。可能有人说，一个坏的投资将超过质量的数量，而不知道客户的钱包变得越来越小心，特别是与低迷的经济现在。虽然质量听起来很难定义，但你知道它是质量而不是数量。做广告最伟大的成就是可信度，而没有任何东西比产品本身更可信。所以，广告中最有力量的元素就是真理，而非一半。例如，一个巨大的广告活动会使一个坏的产品失败的更快，因为它肯定会让更多的人知道它是坏的。相比之下，优秀的广告不仅可以传播信息，而且还可以渗透到公众的头脑中，信仰与欲望。这意味着质量是不言而喻的，每一个广告都应该被认为是一个复杂的符号，这是品牌形象。这可能是为什么嘴是最好的媒介。总之，在任何尝试通过广告促销之前，供应商总是能提升质量。虽然广告是最有效的方式来鼓励大众消费，特别是如果这些商品是廉价和无价值的，质量差的痛苦是记忆中长期低价格的甜头被遗忘。从某种程度上说，质量就像烹饪，而你不能假冒优质的任何超过你可以假一个良好的膳食。因此，产品质量不是供应商所能提供的，而是顾客能得到的，并且愿意为之付出的。也就是说，一个产品的质量不是很简单，因为它很难在广告中制造和花费大量的金钱。认为客户只为他们的使用而支付，给他们很好的价值，这是更好的。正如可以预期的那样，广告策略，以增加流行的消费是可能导致的无能，因为没有什么比产品本身构成质量。总之，只是因为质量比数量重要，这并不意味着广告在影响公众的头脑中没有起到决定性的作用。问题在于，消费者现在已经变得更加谨慎，在消费行为上，因此不再像以前那样，不再像以前那样聪明和愚蠢了。在所有的事件，供应商应该继续投资于广告他们的优质产品，因为如果他们停止广告，以节省金钱，这将是愚蠢的，因为停止时钟节省时间。